Your
Web Site
is your shop window to your potential clients. Your customers
can be local or the other side of the world but the principle
is the same, you only have 2/3 seconds to keep your visitors
attention, so the importance of presentation is vital.
Your Web Site is your shop
window whether it represents your business or is your
business, if you can't hold your visitor long enough then
the investment in you site is wasted.
As well as showing your wears
you need to promote
your site otherwise you may as well put a sign outside
your business and expect your customers see it from across
the globe.